Case Study: How a Waterfront Restaurant Boosted Brand Awareness with a Multi-Channel Strategy
Client*: LD’s on the River
Industry: Restaurant & Hospitality
Focus: Brand Awareness, Seasonal Promotion
Channels Used: Digital Ads, Email Marketing, SEO, Brand Strategy
The Challenge
LD’s on the River had everything going for it: a prime waterfront location, a beautiful view, and a solid menu. But they faced a familiar problem—too few people knew they existed. Locals weren’t talking about them, tourists didn’t have them on their radar, and event attendance was inconsistent. The team needed more than just ads—they needed a brand presence that could thrive year-round and capture attention when it mattered most.
The Strategy
We designed a two-part strategy: "Always-On Awareness" paired with seasonal event pushes. The goal? Keep LD’s top of mind while capitalizing on timely dining opportunities.
1. Always-On Ad Campaigns
To build consistent visibility, we launched digital ads on Meta and Google that featured the restaurant’s scenic river views and top-selling dishes. Targeted to both locals and tourists, these ads ran throughout the year to create familiarity and name recognition.
2. Seasonal + Event-Focused Campaigns
Strategic bursts of advertising were launched around high-traffic moments—Mother’s Day brunches, seafood specials, and venue openings. These campaigns included event-specific visuals and time-sensitive messaging to create urgency and increase conversions.
3. Email Marketing That Reinforced the Message
Event promotions were extended through branded email newsletters that aligned with ad messaging. These emails provided a second touchpoint, helping to re-engage audiences and boost attendance.
4. A Strong, Consistent Brand Voice
Every asset—whether an ad, a subject line, or an Instagram caption—spoke with the same inviting tone. It all tied back to LD’s identity as a scenic, relaxing destination with great food and riverfront vibes.
The Results
By combining evergreen visibility with seasonal momentum, LD’s on the River saw:
✅ Consistent brand recognition across digital platforms
✅ Stronger engagement during events and seasonal promotions
✅ Increased foot traffic, even during previously slow periods
✅ Repeat visits driven by email and retargeting flows
Final Thoughts
This case proves that brand awareness isn’t built overnight—but with the right strategy, you can be everywhere your audience is looking. For restaurants especially, layering always-on content with timely promotions isn’t just smart—it’s necessary.
*Not our client*
