Retargeting with Paid Social: How Zoe Lev Jewelry Recaptured Shoppers and Boosted ROAS
Why Retargeting Matters
Most visitors leave your site without buying—on average, over 75% of e-commerce browsers abandon carts or product pages. Retargeting ads bring those window-shoppers back by showing them the exact items they viewed, reminding them to complete their purchase, and offering timely incentives.
Case Study: Zoe Lev Jewelry’s 300% ROAS
Zoe Lev Jewelry partnered with AdRoll to re-engage visitors who browsed their handcrafted necklace collections but didn’t check out. By deploying dynamic social ads—featuring the specific pieces each user had explored—and capping frequency to three impressions per week, they saw an immediate turnaround:
Dynamic Product Ads: Each creative pulled in the customer’s last-viewed necklace photo, personalized with the product name and price.
Audience Segments: Visitors who viewed a product within 24 hours, abandoned carts, or purchased previously were segmented into tailored ad sets.
Optimized Budget Allocation: Underperforming segments were automatically paused after 48 hours, reallocating spend to top converters.
Within six weeks, Zoe Lev achieved a 300% return on ad spend, recapturing 18% of abandoned carts and reducing cost-per-acquisition by 22%. AdRoll
Three Steps to Your First Paid-Social Retargeting Campaign
Install Your Pixel and Define Audiences
Add the Facebook or AdRoll tracking pixel to capture key events—page views, add-to-cart, and purchases. Create segments for each behavior, so you can serve ads tailored to “just browsed,” “added to cart,” or “past customer.”Design Dynamic Creatives
Use dynamic templates that pull in the exact products users saw on your site. Highlight product name, price, and a clear call-to-action such as “Complete Your Purchase” or “Still Interested? Shop Now.”Set Frequency Caps and Optimize
Limit impressions to 2–3 per user each week to avoid ad fatigue. Monitor performance daily—pause segments that underperform after 48 hours and shift budget to winners.
Common Pitfalls to Avoid
Generic Ads: Serving the same static creative to everyone misses the personalization that drives conversions.
No Frequency Caps: Too many ads irritate shoppers—cap impressions to protect your brand image.
Ignoring Attribution: Use unique UTM parameters or coupon codes per audience so you accurately track which segment delivers the best ROI.
Ready to reclaim lost sales?
Schedule a free audit of your current retargeting setup. We’ll review your pixel implementation, audience segments, and ad creatives—then deliver a customized action plan to capture more conversions.
